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This site has the following in the homepage, "We look forward to putting our mortgage services to work for you! We offer the best mortgage tools available on the Internet - easy, convenient, online shopping for the best loan programs and most current rates available, together with the assistance of an experienced live loan officer to guide you through the often difficult and confusing process of choosing and getting the exact loan to meet your specific needs." Our analyzers noticed that the web page also stated " Purchasing a new home? Applying for a loan?." The website's header had mortgage as the most important keyword. It was followed by mortgages, mortgages on the internet, and home loans which isn't as highly ranked as mortgage. The next words the site uses is real estate finance. mortgage on line was also included and will not be seen by search parsers.